RURAL INDUSTRIES

Armidale Dumaresq and the surrounding district is renowned for producing some of the best fine wool in Australia. Each year the New England Wool Expo and The Australian Wool Fashion Awards (TAWFA) are held in Armidale to promote the local industry.

Fat lamb and cattle enterprises are just as prominent. The strength of these local primary industries has led to many research programs and partnerships between local farmers and the University of New England, CSIRO Chiswick, Private Research Organisations and the local Department of Primary Industries.

In more recent times cool climate wine growing has expanded in the region. Armidale is the major population centre for the newly declared New England Australia Geographic Indicator. This means the area has been recognised as a distinct national wine growing region.

Several wineries and cellar doors including Petersons, Merilba Estate, Thunder Ridge, Whyworry Wines, Glenhoya Wines, Boorolong Road Estate and others are attracting strong interest from wine enthusiasts and visitors to the region. Diverse enterprises in aquaculture, pome fruits, berries, olives and alpachas are also a feature of the area.
Wool Fashion Wine Sheep
Looking for a Job? New Horizons & EdAlive
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Operating in Armidale since 1988, EdAlive (creators and distributors of high-quality educational software and New Horizons (software retailing) have been supplying schools and individuals in Australia, New Zealand, United Kingdom and beyond.

The company is another example of a successful international business based in Armidale.

It has won numerous national and international awards including the Premier's NSW Expor ter of the Year (Category Winner) and two iAwards, and its software has also taken out international BESSIE, EDDIE, iParenting and AEP Distinguished Achievement awards. Both businesses provide parents and teachers with the technology tools to foster educational excellence.

"Our businesses are diverse and built on a reputation for reliability, breadth of knowledge and outstanding customer service," says the company's Managing Director, Graham East. "We continue to be recognised as leaders in our industry and have recently negotiated licensing agreements with a number of partners."

Mr East is a keen advocate of Armidale as a business base and for its way of life.

"Armidale provides...


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