THE ARMIDALE ECONOMY

Armidale - the "capital" of the New England region of northern New South Wales - is undergoing a revival as a regional economic force. Located halfway between Sydney and Brisbane on the New England Highway, Armidale is a cosmopolitan city that is home to the University of New England and many other fine educational institutions. Armidale has been acknowledged as one of only 20 cities in Australia with an abundant, long-term water supply, and its cool mountain climate is regarded as a major environmental asset against a backdrop of climate-change issues.

Armidale differs from most regional centres because it has a long established university, transforming it from a rural town to a sophisticated and cosmopolitan city. Through the University, TAFE, private and public schools the city has become a significant centre of education, creating a wider range of jobs and business opportunities than usually found in the regions. It has a well educated and diverse population who stimulate change and demand a high standard of living.

Armidale's strengths lie in its educational, agricultural, retail and professional services, and it is these industry sectors that provide vital employment for a significant portion of the local labour force. This positions Armidale as a knowledge-based regional service centre with significant economic potential which has achieved a sustainable average annual growth rate of about 1 per cent in each of the past five years.

To fast-track new developments Armidale Dumaresq Council has established a Rapid Response Unit to provide advice and assistance on significant or employment generating development proposals. Council will be happy to discuss a flexible range of economic incentives for industries and projects with a potential for significant growth in the region.

The food and wine tourism sector as well as the fast growing professional business sector is considered of major importance. Armidale has attracted more professionals to the city over the last few years than at any time in its history.
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Operating in Armidale since 1988, EdAlive (creators and distributors of high-quality educational software and New Horizons (software retailing) have been supplying schools and individuals in Australia, New Zealand, United Kingdom and beyond.

The company is another example of a successful international business based in Armidale.

It has won numerous national and international awards including the Premier's NSW Expor ter of the Year (Category Winner) and two iAwards, and its software has also taken out international BESSIE, EDDIE, iParenting and AEP Distinguished Achievement awards. Both businesses provide parents and teachers with the technology tools to foster educational excellence.

"Our businesses are diverse and built on a reputation for reliability, breadth of knowledge and outstanding customer service," says the company's Managing Director, Graham East. "We continue to be recognised as leaders in our industry and have recently negotiated licensing agreements with a number of partners."

Mr East is a keen advocate of Armidale as a business base and for its way of life.

"Armidale provides...


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